“The world of online business can be so rigid and transactional. Gamification can spark more humanness in all of us.” – Marcy Lynn
What’s the biggest mistake a business can make with their customers? According to Marcy Lynn, it’s failing to pursue opportunities to build lasting relationships. Treating your customers well at every step in their journey with you is the secret to building deep connections that lead to brand loyalty.
Marcy (she/her) is a Retention Strategist + Copywriter who specializes in retention strategy that’s rooted in relationship building. Through her services, she helps integrity-driven course creators & coaches build intentional relationships with their customers at every touchpoint, leading to greater revenue and impact.
Join us for our conversation, where we discuss:
→How an 8 year career as a military communications analyst led to Marcy’s copywriting career
→How businesses benefit from building better relationships with their customers
→Why asking for consent in your marketing campaigns humanizes your business
→The importance of weaving your values into your business and putting the needs of customers first
→How to avoid mindless decision making in your marketing strategies
→Why your customer service team deserves more credit
→Surprising ways to build intimacy with your customers
“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle
Authenticity is Addictive is a weekly digital publication that explores entrepreneurship and marketing through the lens of brand, within the context of relationship. Join our community to get our latest newsletters, podcast episodes, and trainings delivered straight to your inbox.
Marcy Lynn knows what it takes to create meaningful experiences for customers that help businesses walk their talk. She provided us with a masterclass in the value of having a customer-first approach to business. If you want to build a business that lasts, take a page from Marcy’s book and find opportunities to connect with your customers before, during, and after the sale.
Marcy shared so much wisdom about how to make customers feel seen, heard, known, and valued.
Here are some key takeaways we covered in our conversation.
- Ethical marketing is all about weaving your values throughout your interactions with your customers in order to provide a better experience.
- Your customer service team is at the front lines of your business when it comes to creating remarkable customer experiences. Help your team be proactive about showing your customers respect and kindness.
- Audit your customer journey and your messaging to discover if you’re creating expectations in the minds of your customers that are going unmet. Always keep your customers’ needs in mind as you make any necessary changes.
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