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Authenticity is Addictive is a weekly podcast and digital publication that explores entrepreneurship and marketing through the lens of brand, within the context of relationship. Join our community to get our latest newsletters, podcast episodes, and trainings delivered straight to your inbox.
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AIA 008: Heather Dileepan: How to Position Your Personal Brand
“It’s sometimes hard to be overly playful and deliver a clear message. I usually tell clients to err on the side of just being very clear first.” - Heather Dileepan Cha-ching! That’s the sound you expected to hear after you finally launched your business, but instead,...
AIA 007: Andrea Shah: How to Ace Voice of Customer Interviews
“The number one tip for interviewing, in general, is be quiet. The less you talk, the more people will say, and the less material that you give them that can shape their answers.” - Andrea Shah Your brand exists in the minds of your customers. So if you want to...
AIA 006: Tyler Hakes: Establishing a People-First Agency
“That’s why clients want to work with us. We’re not focused on meeting an arbitrary quota of blog posts. We’re thinking about, ‘How is this going to impact your business? How do we turn this into an investment?’ That’s what content marketing should be - an investment...
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Authenticity is Addictive Vol. 3 Issue 6: Breakdown
If you haven’t had a creative project go off the rails, you haven’t been in business long enough. Scenario A: As a client, you invest thousands of dollars with a creative “expert” to write your copy, design your logo, launch your website… only to feel like you’d be...
Authenticity is Addictive Vol.3 Issue 5: Vitality
You’ve poured your heart and soul into your business...so put your heart and soul into your business. Using someone else’s tired playbook to grow your business is foolhardy at best, and deadly at worst.Perhaps it’ll keep you going for a while, but eventually…...
Authenticity is Addictive Vol. 3 Issue 4: The Map
Shiny object syndrome happens to the best of us. I’ve fallen into that trap more often than I care to admit. And it doesn’t help that the industry titans we “know, like, and trust” are often the very ones hawking these solutions that do little more than offer a...
Authenticity is Addictive Vol 3. Issue 3: Brand Strategy is the Difference
Making decisions for your business doesn’t have to be excruciating. But if you don’t have a crystal clear idea of where you’re going and the path you need to take to get there, even simple choices become roadblocks.The problem isn’t a lack of skills or training. It’s...
Authenticity is Addictive Vol 3. Issue 2: World Building
You might not make it much longer. 45% of businesses fail in under 5 years...and it looks like your time is almost up. Instead of doing what actually works to build a strong foundation for your business, you’ve been too busy chasing after shiny objects and keeping up...
Authenticity is Addictive Vol. 3 Issue 1: Brand Strategy: The Catalyst
“Move fast and break s--t” got your business off the ground, but you’ve got to make different moves to keep it in the air. The difference between powerhouse companies that thrive over the long term and fly-by-night businesses that succumb to the dreaded 5 Year Failure...
Authenticity is Addictive Vol 2. Issue 4: Tyrion of Target
I was late to the Game of Thrones party.Years late.Even though I own a "complete" set of A Song of Ice and Fire, I had no interest in watching the HBO series. I’ve had my feelings hurt one too many times by television and film adaptations that have fallen far short of...
Authenticity is Addictive Vol 2. Issue 3: Be a Tastemaker
Once a month on Sunday afternoons when my mom was in the mood to take a break from cooking treat us to a restaurant meal, we would dine at Old Country Buffet. I always looked forward to this experience because it was the one time my mom would encourage my tendency to...
Authenticity Is Addictive Vol 2 Issue 2: Six Seconds
Picture this: It's the not too distant future, when it's safe enough to gather in an enclosed space with strangers again. You're rubbing shoulders with 49 attractive singles at a speed dating event inside a trendy tapas bar. The air is alive with excitement and...