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Authenticity is Addictive is a weekly podcast and digital publication that explores entrepreneurship and marketing through the lens of brand, within the context of relationship. Join our community to get our latest newsletters, podcast episodes, and trainings delivered straight to your inbox.
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AIA 005: Marcy Lynn: Building Intentional Relationships with Customers
“The world of online business can be so rigid and transactional. Gamification can spark more humanness in all of us.” - Marcy Lynn What’s the biggest mistake a business can make with their customers? According to Marcy Lynn, it’s failing to pursue opportunities to...
AIA 004: Anna Rosa Parker: Designing an Authentic Personal Brand
“Branding is a representation of what is and how it shows up. But if there’s a huge disconnect, that’s something else.”- Anna Rosa Parker If a personal brand is your reputation, building a personal brand is simply being intentional about influencing the conversations...
AIA 003: Erin Pennings: Finding the Courage to Become Visible
“Visibility is so dependent on your audience… the biggest challenge is making sure who you think your audience is, is in fact who your audience is.”- Erin Pennings Visibility is critical for your brand. If no one knows who you are and what you do, you won’t be in...
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Authenticity Is Addictive Vol 2 Issue 1: Short Circuit
“The sh*tty thing about grief is that life moves on no matter what you’re feeling...” The tears in my eyes distorted my vision and my face flushed. I put down my laptop and tried to focus on the glittering ornaments that were a few feet away from where I sat. The rest...