Authenticity is Addictive - Articles
Authenticity is Addictive Vol. 3 Issue 6: Breakdown

Authenticity is Addictive Vol. 3 Issue 6: Breakdown

If you haven’t had a creative project go off the rails, you haven’t been in business long enough. Scenario A: As a client, you invest thousands of dollars with a creative “expert” to write your copy, design your logo, launch your website… only to feel like you’d be...

Authenticity is Addictive Vol.3 Issue 5: Vitality

Authenticity is Addictive Vol.3 Issue 5: Vitality

You’ve poured your heart and soul into your business...so put your heart and soul into your business. Using someone else’s tired playbook to grow your business is foolhardy at best, and deadly at worst.Perhaps it’ll keep you going for a while, but eventually…...

Authenticity is Addictive Vol. 3 Issue 4: The Map

Authenticity is Addictive Vol. 3 Issue 4: The Map

Shiny object syndrome happens to the best of us. I’ve fallen into that trap more often than I care to admit. And it doesn’t help that the industry titans we “know, like, and trust” are often the very ones hawking these solutions that do little more than offer a...

Authenticity is Addictive Vol 3. Issue 2: World Building

Authenticity is Addictive Vol 3. Issue 2: World Building

You might not make it much longer. 45% of businesses fail in under 5 years...and it looks like your time is almost up. Instead of doing what actually works to build a strong foundation for your business, you’ve been too busy chasing after shiny objects and keeping up...

Authenticity is Addictive Vol 2. Issue 4: Tyrion of Target

Authenticity is Addictive Vol 2. Issue 4: Tyrion of Target

I was late to the Game of Thrones party.Years late.Even though I own a "complete" set of A Song of Ice and Fire, I had no interest in watching the HBO series. I’ve had my feelings hurt one too many times by television and film adaptations that have fallen far short of...

Authenticity is Addictive Vol 2. Issue 3: Be a Tastemaker

Authenticity is Addictive Vol 2. Issue 3: Be a Tastemaker

Once a month on Sunday afternoons when my mom was in the mood to take a break from cooking treat us to a restaurant meal, we would dine at Old Country Buffet.  I always looked forward to this experience because it was the one time my mom would encourage my tendency to...

Authenticity Is Addictive Vol 2 Issue 2: Six Seconds

Authenticity Is Addictive Vol 2 Issue 2: Six Seconds

Picture this: It's the not too distant future, when it's safe enough to gather in an enclosed space with strangers again.  You're rubbing shoulders with 49 attractive singles at a speed dating event inside a trendy tapas bar.  The air is alive with excitement and...

Authenticity Is Addictive Vol 2 Issue 1: Short Circuit

Authenticity Is Addictive Vol 2 Issue 1: Short Circuit

“The sh*tty thing about grief is that life moves on no matter what you’re feeling...” The tears in my eyes distorted my vision and my face flushed. I put down my laptop and tried to focus on the glittering ornaments that were a few feet away from where I sat. The rest...

“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle

Authenticity is Addictive is a weekly podcast and digital publication that explores entrepreneurship and marketing through the lens of brand, within the context of relationship. Join our community to get our latest newsletters, podcast episodes, and trainings delivered straight to your inbox.

Tiffany A. Ingle

Brand Voice Strategist | Authenticity Translator | Founder, Ingleheim Media

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