“I’ve had a lot of practice in my life with being loud with my opinions and my thoughts… I’ve learned to think critically about my values.”- Brittany McBean listening.
Feeling sick and tired of companies that don’t practice what they preach? You’re not alone, as evidenced by the rise of cancel culture. No one wants to be called out as a fraud, but the solution isn’t to avoid talking about values. Dare to lean into your values instead, making sure every aspect of your business is in alignment with what you stand for. In this episode, Brittany McBean shows us how she does just that for herself and for her clients.
Brittany McBean is a Launch Strategist & Conversion Copywriter with a wicked sense of humor and a knack for strategy. She specializes in anti-sleazy, ethical, high-converting copy for online course creators and educators. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words. Her love languages are pizza, sarcasm & naps.
Join us for our conversation, where we discuss:
→Brittany’s career evolution from actress, to social media manager, to 6-figure copywriter
→How her adoption journey opened her eyes and shaped her worldview for the better
→Making a commitment to marketing that doesn’t cause harm
→Why cancel culture isn’t such a bad thing
→The importance of working collaboratively with your client to ensure alignment between their values and the needs of their audience
“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle
I’m not ashamed to say that I love Brittany McBean. She is one of the people I respect most in this industry, and any time I get a chance to hang out with her, we have a lot of fun.
Brittany isn’t just a hilarious human – she’s a serious strategist. And she dropped some gems for us in this episode.
Here are some key takeaways we covered in our conversation:
- Reverse engineer what comes naturally to you, and use it as a differentiator for your brand.
- Don’t let fear of criticism prevent you from sharing your authentic stories, thoughts, and opinions in public.
- Use your values to enhance the work you do for your clients and to help them improve their business for their sake and for the sake of their audience, but don’t preach at them.