“Visibility is so dependent on your audience… the biggest challenge is making sure who you think your audience is, is in fact who your audience is.”- Erin Pennings
Visibility is critical for your brand. If no one knows who you are and what you do, you won’t be in business for long. The thought of building a platform or sharing someone else’s can intimidate many business owners, but it doesn’t have to be that way. In this episode, Erin Pennings Copywriter & Visibility Strategist shares her best tips for creating a sustainable visibility plan that works for you.
Erin Pennings is a pro at helping fun-loving business owners dig into what makes them different so that they can show up with confidence for themselves and for their businesses. She’s a 15 year industry vet who knows what it takes to grab attention and hold it, whether it’s on a website, in an email sequence, or during a podcast appearance. If you’re ready to go from unknown to superstar entrepreneur, get ready to take notes.
Join us for our conversation, where we discuss:
→How a recipe blog led to the creation of Erin’s copywriting business
→The challenges of going from unknown to known
→How to own the true value of the knowledge you have
→A simple process for getting in front of a wider audience
→How to create a message worth amplifying
→Tips for establishing visibility building relationships
“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle
Erin Pennings is such a refreshing person, isn’t she?
Here are some key takeaways we covered in our conversation:
- Don’t wait until you feel like you know everything there is to know about your industry before you seek visibility opportunities.
- Start building your network now, and make sure people know what it is you do and who you serve.
- Create a sustainable plan for consistent content delivery. Showing up regularly is more important than frequency.