“Visibility is so dependent on your audience… the biggest challenge is making sure who you think your audience is, is in fact who your audience is.”- Erin Pennings

Visibility is critical for your brand. If no one knows who you are and what you do, you won’t be in business for long. The thought of building a platform or sharing someone else’s can intimidate many business owners, but it doesn’t have to be that way. In this episode, Erin Pennings Copywriter & Visibility Strategist shares her best tips for creating a sustainable visibility plan that works for you.

Erin Pennings is a pro at helping fun-loving business owners dig into what makes them different so that they can show up with confidence for themselves and for their businesses. She’s a 15 year industry vet who knows what it takes to grab attention and hold it, whether it’s on a website, in an email sequence, or during a podcast appearance. If you’re ready to go from unknown to superstar entrepreneur, get ready to take notes.

Join us for our conversation, where we discuss:

→How a recipe blog led to the creation of Erin’s copywriting business

→The challenges of going from unknown to known

→How to own the true value of the knowledge you have

→A simple process for getting in front of a wider audience

→How to create a message worth amplifying

→Tips for establishing visibility building relationships

“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle

Authenticity is Addictive is a weekly digital publication that explores entrepreneurship and marketing through the lens of brand, within the context of relationship. Join our community to get our latest newsletters, podcast episodes, and trainings delivered straight to your inbox.

Tiffany A. Ingle

Creative Brand Strategist, Ingleheim Media

Erin Pennings is such a refreshing person, isn’t she? 

Here are some key takeaways we covered in our conversation:

  • Don’t wait until you feel like you know everything there is to know about your industry before you seek visibility opportunities.
  • Start building your network now, and make sure people know what it is you do and who you serve.
  • Create a sustainable plan for consistent content delivery. Showing up regularly is more important than frequency.

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