“Branding is a representation of what is and how it shows up. But if there’s a huge disconnect, that’s something else.”- Anna Rosa Parker
If a personal brand is your reputation, building a personal brand is simply being intentional about influencing the conversations people have about you. Whether you want to climb the corporate ladder, make it as an actor, get into the university of your choice, or launch a business, your personal brand matters. One of the biggest mistakes you can make when building your personal brand is to present yourself as someone you’re not instead of amplifying your authentic story. In this episode, Anna Rosa Parker teaches us exactly how to build a personal brand that represents your core values.
Anna Rosa Parker is a Viking in Heels. She’s an Icelandic born, NYC based Brand Consultant and Copywriter who offers bespoke retainers to lifestyle clients and entrepreneurs. An experienced actress, she is the co-creator of the Artist Inclusive podcast and community. She is an expert at creating personality infused conversion copy for businesses at the intersections of luxury and sustainability.
Join us for our conversation, where we discuss:
→Anna’s career journey from actress, to luxury goods marketer, to Brand Consultant and Conversion Copywriter
→The lessons she learned from the theatre that make her a strong copywriter and marketer
→What it takes to write effective copy for luxury brands
→What personal branding means for artists and why it’s important to the health of your career
→A straightforward process for discovering and developing your brand voice and telling your story
“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle
Anna Rosa Parker is a pure delight and an artist to her core. I am in awe of how she combines beauty and strength to create a powerful and unique brand that honors every aspect of her heritage and her history.
If I had to describe Anna in one word, it would be captivating. And that’s exactly what the best personal brands are.
Anna shared so much brand building wisdom in this episode.
Here are some key takeaways we covered in our conversation.
- The more you understand the emotions attached to what you’re selling, the easier it is to tell an authentic story that communicates the true value of your offer.
- The secret to creating an authentic Artist Identity is to establish a persona that you can connect with consistently.
- Having a supportive community makes it much easier to show up as your authentic self.