“It’s sometimes hard to be overly playful and deliver a clear message. I usually tell clients to err on the side of just being very clear first.” – Heather Dileepan
Cha-ching! That’s the sound you expected to hear after you finally launched your business, but instead, it’s been nothing but crickets. What gives?! It could be a positioning problem. In this episode, Heather Dileepan shares her journey from salaried marketing professional to solopreneur business owner and how investing in her personal branding gave her business the fuel it needed to take off.
Heather Dileepan is a Conversion Copywriter and the Chief Website Wizard behind HD Copywriting. She loves applying big picture strategy and a bit of marketing elbow grease to website projects to help her clients connect more authentically with leads, tighten their sales funnel, and pitch their services with swagger.
Join us for our conversation, where we discuss:
→What sparked her desire to leave behind a comfortable-on-paper career
→Why it’s important to set your own standard for business success
→How to overcome your fear of putting yourself out there so that your business can grow
→Leverage your unique skill set to differentiate yourself from your peers
→The connection between your personal brand and your web copy
→Why it’s important for your audience to see themselves in your brand
“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle
Heather Dileepan knows the importance of building a personal brand because she knows how painful it is to grow your business as a solopreneur without one. In this episode, she gave us a candid look at her career path from salaried marketing professional to successful copywriter, and all the obstacles she faced while learning to run her business.
Here are some takeaways from our conversation:
- As a solopreneur, you’re responsible for wearing all the hats in your business and it takes time to adjust. Be flexible and show grace to yourself.
- Every business is unique. It’s important to remind yourself that you’re building something that works best for you, not doing your best to replicate the celebrity entrepreneurs in your industry.
- Building a solid brand requires time and energy. Ask yourself the deep questions about what makes you different before you’re forced to do it.