“Move fast and break s–t” got your business off the ground, but you’ve got to make different moves to keep it in the air.
The difference between powerhouse companies that thrive over the long term and fly-by-night businesses that succumb to the dreaded 5 Year Failure curse is brand strategy.
That is to say, you must have a brand strategy.
The problem is, most people have wildly inaccurate ideas about what brand strategy is in the first place, let alone why it’s critical to your success.
“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle
So, what is brand strategy?
In my words: A brand strategy is the narrative you build for your business that defines its meaning and its purpose so that you win the loyalty of the people you desire to serve.
It’s the catalyst that takes your raw vision and transforms it into gold… over and over again.