If you haven’t had a creative project go off the rails, you haven’t been in business long enough.

Scenario A: As a client, you invest thousands of dollars with a creative “expert” to write your copy, design your logo, launch your website… only to feel like you’d be better off doing it yourself since you “have to” micromanage it in order to get the results you want.

Scenario B: As a creative service provider, you spend time during the sales process clearly explaining what you deliver, your process, and what you need to be successful… only to end up wishing you could fire your client because they expect a mind reader and an order taker rather than a partnership.

And these issues will always be present in your own business, or in your client’s business, so long as you keep attempting to build on a foundation that is broken or non-existent.

You must dive deep into the fundamentals of:
🌠What the business does
🌠Who the business does it for
🌠Why the existence of the business matters

so that every asset you create is rooted in the core of your business.

Without uncovering the answers to these and other critical questions, frustration and imperfect solutions will be all you’ll ever have.