“The process for creating authentic, addictive copy that sells is both scientific and creative. But it’s never guesswork.”
Tiffany A. Ingle
Trying to persuade people to buy without knowing what they respond to is like proposing on a blind date.
When you know your audience well enough, you can say exactly what they want to hear – and seal the deal.
My C.R.A.V.E. framework is the foundation I use to craft captivating copy that says all the right things…so that buying from you is the natural next step.
C.R.A.V.E. Framework
Conversion-focused
When I’m writing an email, a sales page, an ad, or any copy meant to compel the reader to act, I use classic principles of psychology to ensure the content is Conversion-focused.
Real Talk
I attract the right audience and keep their attention with Real Talk – known as Voice of Customer data – which I mine during the discovery process to hit all the right notes.
Assertive
I nail your brand voice so that the copy is Assertive – distinctive and instantly recognizable.
Validated
Every step of the way, I collect and test data to Validate the effectiveness of the copy.
Elegance
The result is Elegance – messages that are crisp and clear.