Shiny object syndrome happens to the best of us. I’ve fallen into that trap more often than I care to admit.

And it doesn’t help that the industry titans we “know, like, and trust” are often the very ones hawking these solutions that do little more than offer a bandage for festering business problems.

So if the “investments” you’ve made in your business have turned out to be nothing more than expensive placebos, you’re in good company.

Experimenting with remedies for self diagnosed symptoms instead of treating the root cause will only get you so far.

“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle

Authenticity is Addictive is a weekly digital publication that explores entrepreneurship and marketing through the lens of brand, within the context of relationship. Join our community to get our latest newsletters, podcast episodes, and trainings delivered straight to your inbox.

Tiffany A. Ingle

Creative Brand Strategist & Storyteller, Ingleheim Media


If you want to keep moving forward without taking detours littered with false promises, the cure is to know who you are, where you’re going, and which path will take you there.

But you’ll never get there using someone else’s map because it’s designed with the unique elements of their business, the specific desires of their audience, and their goals in mind.

Create your own way forward by building your own map.

That “map” is your brand strategy, and it’s the bridge you need between where you are now and the future you envision for your business.

If you’re ready to chart your course, let’s chat about your next steps.


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