You might not make it much longer.
45% of businesses fail in under 5 years…and it looks like your time is almost up.
Instead of doing what actually works to build a strong foundation for your business, you’ve been too busy chasing after shiny objects and keeping up with trends.
I’m talking about building your brand.
And I don’t mean just the visual aspects like your logo or a beautiful website.
Your brand is so much more than that.
“Authenticity is addictive. In a world that is increasingly skeptical, people respond to messages they can relate to.” – Tiffany A. Ingle
Authenticity is Addictive is a weekly digital publication that explores entrepreneurship and marketing through the lens of brand, within the context of relationship. Join our community to get our latest newsletters, podcast episodes, and trainings delivered straight to your inbox.
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It’s creating a bespoke world of meaning and purpose for your loyal fans to explore again and again, so that your business stands apart from the lemmings and the copycats.
If it sounds like hard work, that’s because it is. Hence the reason so many Founders & Entrepreneurs avoid doing it… and end up closing their doors.
The good news is you don’t have to do it alone.
I help my clients using C.R.A.V.E., my 5-point framework for creating a powerful brand strategy that makes your business irresistible.
If your goal is to beat the odds and have a business that thrives into 2022 and beyond, let’s explore how to do it together. I’ve got just the thing you’re looking for.
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